Monday, April 1, 2019

Long-standing member of the Baker Tilly network rebrands as part the network’s global brand evolution

With a 70-year history of providing accounting and business advice to New Zealand businesses, long-standing Baker Tilly network member Staples Rodway is today reflecting the trend for greater global connections with a new name.

Effective 1 April, the firm will be known as Baker Tilly Staples Rodway.

National Chair of Baker Tilly Staples Rodway, David Searle, said that Staples Rodway had been the only one of the top 10 New Zealand accounting firms that didn’t operate under a global brand.

“With international business opportunities increasing, connections are more important than ever. We felt it was time to formally recognise and celebrate our global relationships,” he said.

“With the change of name to Baker Tilly Staples Rodway, our clients should feel reassured that we can help grow their business both here in New Zealand and almost anywhere in the world. We also believe that the rebrand will further enhance our strong relationships with our international network, as we will now formally share a name with them.”

Chief executive of Baker Tilly International, Ted Verkade, said he was delighted to welcome Staples Rodway to the global brand.

“Knowing your client by name, knowing their community and above all a commitment to making a difference for them – those are the things we look for, and that is why Staples Rodway has always been a high-performing member of our global family.”

This the latest move in the evolution of the Baker Tilly brand.

In December 2018, we unveiled a new logo, visual identity and a new purpose designed to strengthen and modernise how we represent our network to network to clients, our people, our profession and the communities in which we operate. As of today, firms in over 130 territories trade as Baker Tilly.

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