Tuesday, April 9, 2019

UK member of the Baker Tilly network adopts unified identity and aligns with global Baker Tilly International brand

MHA, the network of regional accountancy and business advisory firms and UK member of Baker Tilly International, has announced that all MHA firms have now adopted the MHA brand and identity.

The change also sees MHA more closely aligned to the new Baker Tilly International network global brand and ethos of ‘Now, for tomorrow’, at the heart of which is great relationships, agility and adaptability to clients’ needs, and providing more forward-looking advice and support.

Rakesh Shaunak, group chairman of MHA said: “Closer national and international alignment will play an important part in the next phase of our strategy for growth. Fully embracing the network philosophy of ‘Now, for tomorrow’ underlines our commitment to playing our part in this growing and dynamic international network. Bringing our UK member firms closer together is a natural extension of this connected network philosophy.”

“The brand strategy is about having conversations that celebrate today whilst planning for tomorrow. Disruption is all around us and standing still is not an option; we need to make decisions now, to shape a successful tomorrow for our clients.”

Ted Verkade, CEO of Baker Tilly International, said: “The decision by MHA to embrace the global brand philosophy reflects its dedication to unified global representation, core values and brand positioning, while its autonomous ownership structure remains intact.

“The new global brand identity is a symbol of our capacity to adapt to the ever-changing needs of clients around the world. We believe in the power of great relationships. We lead and listen for great conversations. We channel change into growth.”

This the latest move in the evolution of the Baker Tilly brand.

In December 2018, we unveiled a new logo, visual identity and a new purpose designed to strengthen and modernise how we represent our network to network to clients, our people, our profession and the communities in which we operate. As of today, firms in over 130 territories trade as Baker Tilly.

Read the UK’s full press release here.

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