Shifting client expectations, increased private equity interest in the industry, succession challenges and the need for significant investment in artificial intelligence and technology are reshaping the professional services landscape.
As firms respond to these pressures, merger activity continues to attract attention.
Ian Halligan, global tax lead at Baker Tilly, recently spoke to International Tax Review about the opportunities and challenges this shift presents, and why maintaining a strong advisory offering remains central to serving mid-market businesses.
The article brings together perspectives from across the accounting profession on how firms are adapting to an increasingly competitive market and what these developments could mean for the future of tax advisory services.
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