Is banking becoming just another game?

Gamification is reshaping how younger savers engage with money, turning habits, goals and financial decisions into streaks, badges and instant rewards.

As new banks use game mechanics to make saving feel easier, traditional banks risk being left behind by treating digital experience as a channel, not the relationship itself. 

The real question is no longer who holds the money, but who can persuade people to save in the first place. 

In a recent insight, Shakeel Aslam, partner and MHA's head of governance, risk and controls, explores what gamified banking means for customer engagement, regulation and the future of financial services. 

Read the full article.